CBS Senior Executive Vice President Kelly Kahl recently spoke with MMAWeekly.com about the upcoming November 7 Strikeforce event, one headlined by a heavweight bout between Fedor Emelianenko and Brett Rogers.

CBS ran several ten second adds this weekend during NFL broadcasts but Kahl feels that in order for the event to be successful, hardcore fans will have to reach out to their friends and get them to watch.

“MMA fans seem to seek a greater acceptance, and nothing helps better than calling your friends and saying ‘you’ve got to check this out,’” he said.

The CBS exec talked about building up the event when asked about fans who seemed impatient with the lack of advertising.

“That’s really the bread and butter of our business,” he said. “I hope to heck that we can get MMA to where it’s a huge drawing card for CBS, but we’re not quite at that point yet.”

Even though Emelianenko lacks the star power here in North America he still feels that the show is worth tuning in to.

“Even if you’re not a hardcore mixed martial arts fan, you’re still going to get a lot of excitement watching (Emelianenko) do his thing in the cage,” said Kahl. “It’s a big task, but we’re up to it.”

So dear readers, get out there and tell two friends, who will tell two other friends and so on.