Don King Would Like To Explore The MMA Market
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In an interview with USA Today, boxing promoter Don King talked about returning to Las Vegas after a four year absence and exploring the mixed-martial-arts market.
Don King professes admiration of mixed martial arts, including UFC president Dana White, and would like to explore that market.
“It’s not because I’m tired or hiding out. We have no stars,” King says. “We don’t have ABC Wild World of Sports anymore, CBS Sports, NBC Sports, where you can be introduce to the fighter, his family, his community.
“UFC is a great contribution. It’s a return to glory for people who like sophisticated barbarism. Dana White and (co-founder) Lorenzo Fertitta have done a phenomenal job.”
How serious is your desire to be involved with MMA?
I’m the people’s promoter. Whatever the people want, I’m going to promote. Whatever the public wants, that’s what I want to give them. I want to give it to them with candor so they can quantify, qualify and identify with whoever the athlete is.
