UFC welterweight champion Georges St-Pierre has signed a multi-year endorsement deal with clothing apparel giant Under Armour.

St-Pierre will serve as the company’s face for it’s underwear line this coming holiday season, as well as it’s its ColdGear and Recharge lines beginning early July.

“It is quite an honor for me to represent Under Armour,” St-Pierre said in today’s release. “I have always appreciated the quality of their products, and to be partners with them is a dream come true.”

This marks the first MMA fighter to score a major endorsement deal with a top-selling brand.

“Not only is Georges one of the biggest stars in one of the fastest growing sports in the world, but his dedication to training and making himself the best at what he does aligns perfectly with our brand’s mission to make all athletes better,” Under Armour Senior Vice President (Brand) Steve Battista stated. “When we found out that he was a fan of ours, we jumped on the opportunity to bring him into the Under Armour family.”

Under Armor has a small roster of top-level athletes who have signed similar agreements. They include the NFL’s Ray Lewis, Devin Hester, Santana Moss and Brandon Jacobs; MLB’s Ryan Zimmerman, Nick Markakis and Alfonso Soriano; downhill skier Lindsey Vonn; and U.S. Olympian Lindsey Jacobellis.

Source: MMAjunkie.com